"Did you know," my friend whispered, "that the Humane Society funds terrorists?"
I was stunned. What? That's crazy! I've adopted pets from there. No way! How could those be the same people??
My friend and I were suffering from "brand confusion." In business, this happens when different companies use similar names for their products in order to confuse the marketplace. In the animal rights movement, brand confusion is used to misdirect the funds that would otherwise help groups who do genuine humanitarian work. ... Read more