From communicating with friends and colleagues, to promoting business, to influencing elections, social media’s impact can be significant. Once you’ve decided to use social media, you need to pick platforms and measure your effectiveness. This can be daunting. What are the must-haves and what are the nice-to-haves? Do you have to have a Facebook page, a LinkedIn page, a Pinterest page, and your own website? What about Twitter, blogging, Instagram, and Snapchat? The simple answer to these questions is - it depends. It depends on your goals. What do you want to accomplish? Who do you want to reach? And, how do you communicate now? Are you a visual person? Do you like to write? As scientists we know it is important to share what we learn.
In the 2018 ARBF Satellite Workshop "How Do You Increase Your Visibility in the World? Explore Free Marketing Tools & Best Practices for Core Facilities"(link is external) workshop we will use practical examples, from nearly 15 years of experience at Digital World Biology and Geospiza(via @digitalbio and @finchtalk), and over 5 million page views, to learn the “tricks of the trade.” These tricks will include commentary on platforms and audiences reached. Strategies for minimizing the personal impact on your precious time by including social media in your daily work, getting others to help, and automation methods will be shared. We will also explore the science of social media by examining how analytical tools help you make the most of your efforts.
Most importantly, we will discuss ways to increase your marketing presence without selling your soul. Your audience wants to you to be you.
In addition to social media, attendees will learn to create brochures, newsletters, and work with services like MailChimp. They will also have a lot of fun.